To become a trustworthy adviser to clients or other business units, accountants need to be as good at persuasion and marketing as they are at managing the finances. The key? Building trust with clients.
When you empower your team with practical consulting skills, the fear in selling your firm’s services dissolves.
Accountants can grow advisory revenue and broadcast their points of difference by productising their services.
As with many aspects of our business and personal lives, if we are willing to take the time to understand someone else’s perspective, a world of potential can be opened.
Fear of the unknown, what can’t be controlled or what we don’t understand has always been a stumbling block. Yet we can’t allow it to become an Achilles heel for business.
