To become a trustworthy adviser to clients or other business units, accountants need to be as good at persuasion and marketing as they are at managing the finances. The key? Building trust with clients.
When you empower your team with practical consulting skills, the fear in selling your firm’s services dissolves.
How well do you understand and work with your stakeholders? I’m not talking about your colleagues or management team, I’m focusing specifically on procurement as your customer.